The Lacta+ dairy yogurt packaging is the design work of Camila Neve and focuses on being upfront with the benefits of the product within. Created as part of a school project, the packaging design is a carton for drinkable yogurt that speaks directly to consumers with nutritional information upfront.
The Lacta+ packaging lets consumers know that each serving contains 26% of their daily calcium needs, which helps to make it easier to identify if the product is right for them or not. Being that many consumers are constantly on the hunt for products that are healthy and beneficial, the dairy yogurt packaging is lifestyle-focused and informational.
Nutritional facts aside, the Lacta+ packaging is neutrally colored to make it appealing to many different kinds of consumers.
Benefit-Focused Dairy Branding
The Lacta+ Dairy Yogurt Packaging Identifies Nutritional Benefits
Trend Themes
1. Transparent Packaging - The Lacta+ dairy yogurt packaging demonstrates the trend of transparent packaging by clearly displaying nutritional information upfront.
2. Benefit-driven Branding - The Lacta+ dairy yogurt packaging exemplifies the trend of benefit-driven branding by highlighting the nutritional benefits of the product.
3. Lifestyle-focused Packaging - The Lacta+ dairy yogurt packaging follows the trend of lifestyle-focused packaging by appealing to health-conscious consumers and providing informative content.
Industry Implications
1. Food Packaging - The Lacta+ dairy yogurt packaging showcases opportunities for disruptive innovation within the food packaging industry by adopting transparent and benefit-centric designs.
2. Dairy Industry - The Lacta+ dairy yogurt packaging demonstrates potential disruptive innovation opportunities within the dairy industry by prioritizing transparency and nutritional benefits to attract health-conscious consumers.
3. Health and Wellness Products - The Lacta+ dairy yogurt packaging highlights potential disruptive innovation in the health and wellness products industry by catering to consumers seeking healthy and beneficial options.