'OpTic Gaming,' the North American esports organization, announced that 'Dairy MAX' is a new organization sponsor. In addition to this, the companies will enter a partnership whereby Dairy MAX will act as the official nutrition partner of OpTic Gaming. This partnership will work in two ways with media promotion on either side of the deal.
On OpTic Gaming's side, the esports organization will promote Dairy MAX's products and initiatives on its social media platforms. This includes sponsored streams, posts, and events. On the Dairy MAX side, the company will cater milk and dairy products for OpTic Gaming events. Mike Konkle, the CEO of Dairy MAX, stated that the company entered into this partnership in order to "mee them where they are," when referring to the U.S. Gen Z population.
Esports Nutrition Partners
OpTic Gaming Partnered with Dairy MAX as an Official Dairy Sponsor
Trend Themes
1. Esports Sponsorship Partnerships - There is an opportunity for companies to tap into the growing esports industry by partnering with esports organizations to promote their products and initiatives.
2. Sports Nutrition for Esports Athletes - There is a growing trend of companies providing nutritional products specifically for esports athletes to enhance their performance and concentration during competitions.
3. Marketing Through Social Media - As social media plays a vital role in the esports industry, companies can leverage social media platforms to promote their brand and increase their visibility to the Gen Z population.
Industry Implications
1. Dairy Industry - There is a disruptive innovation opportunity for dairy industry to tap into the esports industry by providing nutrition products specifically for esports athletes.
2. Esports Industry - Esports organizations can leverage the growing interest in esports by partnering with companies to promote their products and initiatives through events, sponsored streams, and social media platforms.
3. Marketing Industry - Marketing agencies can assist companies in creating effective marketing strategies to promote their brand through social media platforms, targeting the Gen Z population in the esports industry.