The Daily Grind is a student project by Sarah Shorn that puts a little humor into coffee for working professionals. The graphic designer wanted to come up with a product that made the most of career-driven individuals who needed that caffeine pick-me-up during their busy days.
The packaging itself is quite straightforward, with yellow font placed on top of the bottle with the words 'The Daily Grind' on the front. For the copy on the back it encourages people to "take a hit of the strong stuff" to keep them going during a stressful day. The best part is that it comes ice for those hot summer days when people are stuck inside the office with little relief from the heat.
Sarah Shorn did a great job with appealing to workers with this coffee packaging.
Career-Focused Coffee Packaging
The Daily Grind Appeals to Those at Work
Trend Themes
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Industry Implications
1. Food and Beverage - Innovative packaging solutions in the food and beverage industry can captivate consumers and differentiate brands in a competitive market.
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3. Office Supplies - Opportunity for office supply companies to incorporate fun and functional packaging for products that cater to working professionals.