While it is expected that most candy companies will release special Halloween treats during the month of October, this year Hershey's is taking a slightly different approach by drawing inspiration from the Mexican holiday 'Día de Muertos.' Known as 'Day of the Dead' in English, Día de Muertos is an annual holiday that involves remembering those who have passed away.
To honor the special day, Hershey's has released a festive treat called Cookies 'n' Creme Skulls. The new candy consists of bite-sized version of the classic Cookies 'n' Cream Bar, but with special sugar skull packaging.
The new Cookies 'n' Creme Skulls not only gives consumers a delicious new treat to enjoy this Halloween season, but it also acknowledges the influence of Mexican culture in the US.
Mexican-Inspired Halloween Candies
Hershey's New Cookies 'n' Creme Skulls Draw on Día de Muertos
Trend Themes
1. Dia-de-muertos-inspired-products - Opportunity to create innovative products and treats that draw inspiration from the Mexican holiday 'Dia de Muertos' for different cultural celebrations.
2. Cultural-appropriation - Opportunity to explore the ethical implications and cultural sensitivity when creating products that borrow from different cultures for mass consumption.
3. Festive-packaging-designs - Opportunity to create special packaging designs that cater to specific holidays and cultural celebrations, providing a unique and memorable consumer experience.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to tap into cultural celebrations and create limited-edition treats that pay homage to specific holidays.
2. Food and Beverage - Opportunity for food and beverage companies to create themed products that embrace cultural influences and offer unique flavors and packaging designs.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop campaigns that promote inclusive and culturally sensitive products, connecting with diverse consumer segments.