With brands boasting about their unbelievable deals, Cyber Monday marketing is extremely important as it can be the tool that captures consumer attention and increases the likelihood of purchasing decisions.
In 2019, Madewell boasted a Cyber Monday marketing strategy that was rather effortless. Contained on social media, the company banked on the cozy experience of shopping from one's comfortable abode. On the Instagram platform, a chic corduroy bag in burnt orange pokes out of white fluffy bed sheets. The deals are briefly detailed next to it.
This post fits with Madewell's branding, which embraces the "aesthetic of homey comfort." Just a week after the Cyber Monday post, the company followed up with yet another tote bag, but this time—the backdrop was a couch.
Cozy Cyber Monday Marketing
Madewell Calls Attention to Its Deals with a Cozy Instagram Post
Trend Themes
1. Instagram Marketing - Brands can leverage Instagram's visual nature to showcase their products and capture consumer attention.
2. Cozy Shopping Experience - Creating a cozy and comfortable shopping experience can attract consumers and increase the likelihood of purchasing decisions.
3. Effortless Marketing Strategy - Brands can implement an effortless marketing strategy by utilizing social media platforms like Instagram, focusing on the aesthetics and convenience for consumers.
Industry Implications
1. Retail - Retail brands can adopt cozy marketing tactics to promote their deals and capture consumer interest.
2. E-commerce - E-commerce companies can capitalize on the cozy shopping experience trend by creating user-friendly platforms that offer a comfortable and seamless shopping experience.
3. Social Media Marketing - Brands can leverage social media platforms like Instagram to implement effortless marketing strategies and reach a wider audience.