Converse are experts in what they do and with their CX Collection, the brand takes their understanding of sneakers to the next level. Comprised of silhouettes such as the Weapon CX, the Aeon Active CX, the Chuck Taylor All Star CX, and the Run Star Motion sneaker, the entire range is bound to grab attention.
The shoes are all dramatic in shape and in its design, throughout the upper and the entire foundation.Brandis Russell of Converse states that, "The original intent of CX was to create an innovation suite that answered for what we were hearing from people about Converse: They loved our brand and product, but they thought we were lacking in comfort. It was a motivator to answer the call. And it’s allowed us to now push even further on a more forward-leaning aesthetic. When you create products that have that amazing mix of functionality and emotionality, and there’s a reason behind it, you organically get to this fresh design language."
Artful Chunky Casual Footwear
Converse's CX Collection is Bold in Design for the Season
Trend Themes
1. Innovative Footwear Design - The bold and dramatic design of Converse's CX Collection presents an opportunity for fashion designers to incorporate unique and eye-catching elements into their own footwear designs.
2. Comfort-first Approach - Converse's CX Collection addresses the need for comfort in footwear, indicating an opportunity for companies to prioritize comfort alongside aesthetics in their product development.
3. Functionality and Emotionality - Converse's CX Collection demonstrates the value of creating products that balance functionality and emotionality, opening the door for a broader focus on incorporating design-driven functionality across industries.
Industry Implications
1. Fashion - The striking design of Converse's CX Collection introduces new opportunities for fashion brands to explore creative and unique footwear design aesthetics.
2. Athletic Footwear - With a focus on comfort and functionality, Converse's CX Collection highlights the potential for disruptive innovation in the athletic footwear industry.
3. Product Design - Converse's CX Collection emphasizes the importance of balancing functionality and emotionality in product design, inspiring innovation opportunities for companies across various industries.