One of luxury beauty brand clé de peau's most recent offerings is a customizable essential skincare set. Named the 'Key Radiance Care Set,' it contains a cleansing foam, lotion, daytime moisturizer, nighttime moisturizer, and cotton. Individuals can use a quiz on the clé de peau website to personalize their set. For example, one may choose between the Hydro-Clarifying Lotion and the Hydro-Softening Lotion, as well as between the Protective Fortifying Emulsion SPF 22 and the Protective Fortifying Cream SPF 22.
All of the customizable essential skincare formulations are offered in travel sizes. This means that the clé de peau Key Radiance Care Set is ideal for those who travel frequently but it also presents an excellent introduction to the beauty brand's skin-loving products.
The brand also notes that these goodies are available at online at Sephora, as well as at the new Sephora Yorkdale and Robson Street locations in Toronto.
Customizable Essential Skincare Sets
clé de peau Launches a Custom Key Radiance Care Set
Trend Themes
1. Customizable Beauty Sets - Expanding the concept of personalized product design to beauty sets, brands can engage customers with a higher level of customization and recommend products that are most beneficial for their skin type and needs.
2. Travel-size Personal Care - Brands can offer personalized travel-size product sets to cater to frequent travelers or introduce new customers to their product line while minimizing commitment for larger sizes.
3. Beauty Quizzes - Developing online quizzes that recommend personal care products based on individual needs can contribute to a higher level of customer engagement and improved satisfaction with product purchases.
Industry Implications
1. Beauty Industry - Customizable skincare sets and quizzes with personalized recommendations can provide a unique value proposition to customers and differentiate brands in a highly competitive industry.
2. Retail Industry - Retailers can offer exclusive personalized product sets in collaboration with beauty brands, providing a unique shopping experience that drives both customer engagement and sales.
3. Travel Industry - Providing customers with travel-size beauty sets can enhance travel experiences and provide an opportunity for brands to extend their reach and brand visibility globally.