To celebrate Huck #22, which has been dubbed the 'counterculture issue,' this bi-monthly lifestyle magazine that focuses on surf, skate and snowboarding ran a special 'Destroy and Recreate Creative Brief.' With the phrase "Attention readers: you are free to subvert this magazine" in its cover, the quirky mag invited their readers to customize the cover in any way they wanted.
Huck #22 ultimately makes a statement against the idea that magazines use their covers as a sales tool by giving consumers the power to make a cover look however they want it to. The Huck #22 redesign contest had a lot of entries and here you can check some of the most creative and interesting ones out. Wouldn’t it be nice if every magazine had a customizable cover?
Creative Customizable Covers
The Huck #22 Edition Lets You be the Creative Director
Trend Themes
1. Customizable Magazine Covers - The ability for consumers to customize magazine covers could lead to a new trend in personalized print media.
2. Reader-driven Design - Inviting readers to participate in the design process could lead to a trend of more collaborative and interactive magazine publications.
3. Anti-sales Cover Design - Using magazine covers as a form of artistic expression instead of simply a sales tool could become a trend in the publishing industry.
Industry Implications
1. Publishing - The publishing industry could benefit from incorporating more reader-driven and interactive design elements into their products.
2. Print Media - Customizable print media has the potential to disrupt traditional models of magazine design and distribution.
3. Marketing and Advertising - Anti-sales cover designs could lead to a shift in marketing and advertising strategies, where artistic expression and creativity are used to attract consumers.