The custom Converse project, aptly titled 'Blank Canvas,' encourages people to have more of a hand in their sneaker choice. Expressing one's individuality is becoming more of a concern for younger generations as they are inundated with mass produced fashion fads and more. Through this custom Converse project, they can approach a different mindset one step at a time, quite literally.
Taking a cue from NikeID and even Adidas' latest custom sneaker app, the custom Converse campaign allows customers to choose different color ways, materials and laces that correspond with a number of different styles. From classic to modern and even a bit of punk thrown in, the custom Converse project is one way to utilize the Internet in order to expand the retail experience into people's home and their minds.
Custom Converse Projects
The Blank Canvas Initiative Encourages Customers to Design Their Own Shoe
Trend Themes
1. Custom Sneaker Design - Exploring the trend of personalized footwear, creating opportunities for innovation in customization technology and online retail experiences.
2. Expressing Individuality - Addressing the need for individual expression in fashion, sparking ideas for unique and customizable products in various industries.
3. Expanding Retail Experience - Utilizing technology to bring the retail experience into people's homes, opening up possibilities for immersive online shopping experiences.
Industry Implications
1. Footwear - Innovating in the footwear industry by offering customizable shoe options to meet the demand for personalized fashion and self-expression.
2. Fashion - Exploring customization options and unique products in the fashion industry, allowing consumers to express their individuality through clothing and accessories.
3. E-commerce - Transforming the online retail industry by developing immersive shopping experiences that bring the feeling of being in a physical store to customers' homes.