There won't be many birthday parties happening as usual in the next few weeks but Baked by Melissa is hoping to help make up for it by offering free mini cupcake deliveries. 100 people will receive a free 25-pack of mini birthday cupcakes and a party supplies kit from Baked by Melissa so that their day of birth will be recognized and their spirits can be kept high during an uncertain time.
As those with spring birthdays might not even be able to celebrate with close family members, the situation has the potential to leave people feeling lonely and isolated. For those who will be celebrating a solo birthday this year, hopefully the occasion will be a little sweeter thanks to a few treats and special decorations.
Quarantine Cupcake Deliveries
Baked by Melissa is Delivering Birthday Cupcakes in Lieu of Parties
Trend Themes
1. Virtual Birthday Celebrations - Opportunity for businesses to offer virtual birthday parties and experiences to help people celebrate while practicing social distancing.
2. Contactless Delivery - The rise of contactless delivery services for food and other products to minimize human contact and ensure health and safety during the pandemic.
3. Home Celebration Kits - Businesses can create and deliver celebration kits that include decorations, treats, and supplies for people to have a festive at-home celebration.
Industry Implications
1. Event Planning and Entertainment - Companies can pivot to offering virtual birthday party planning services and online experiences to help people celebrate special occasions from home.
2. Food Delivery Services - Food delivery companies can incorporate contactless delivery options and expand their offerings to include celebration kits and party supplies.
3. E-commerce and Retail - Online retailers can focus on curating and selling home celebration kits that include decorations, treats, and party supplies for solo celebrations.