Cultivate infection with Jeremy Gutsche's award-winning innovation book Exploiting Chaos, which won the Axiom Book Award. The fascinating read is now in an action-packed eBook format enhanced with videos, which makes the magazine-style design even more interactive.
The book explores four crucial strategies that will help your business get ahead during times of chaos: Culture of Revolution, Trend Hunting, Adaptive Innovation and Infectious Messaging. All are equally important in learning to cultivate infection and supercharge innovation. These four approaches follow Gutsche's idea that the next wave of management theory will be the science of adaptation.
"EXPLOITING CHAOS is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder," said Daniel Pink of the bestselling author of A Whole New Mind.
Free Innovation eBook
Jeremy Gutsche's Exploiting Chaos Will Explore How to Cultivate Infection
Trend Themes
1. Cultivate Infection - Opportunity for businesses to embrace chaos and disruption in order to innovate and adapt.
2. Culture of Revolution - Encouraging businesses to challenge the status quo and embrace a mindset of constant change and innovation.
3. Adaptive Innovation - Encourages businesses to constantly analyze and adapt their strategies in response to changes and disruptions in the market.
Industry Implications
1. Publishing - Opportunities for publishers to create innovative, interactive eBook formats that engage readers and add value beyond traditional printed books.
2. Business Consulting - Opportunities for business consulting firms to help clients develop strategies that embrace change and disruption as sources of innovation and growth.
3. Marketing and Advertising - Opportunities for marketers and advertisers to develop infectious messaging strategies that engage consumers and build brand loyalty by adopting creative and risky thinking.