Millennial Water Bottle Collaborations

bkr Has Unveiled an Exclusive Spiked Collection for Sephora

Those in the know will love the 'bkr' for 'Sephora' collection of the cult water bottle.

bkr is known for its silicon-wrapped glass water bottles that come in an endless variety of Millennial-approved colors. The cult water bottle brand recently sold-out of its collection of spiked 500ml water bottles and fans begged the brand to re-release the limited edition line. As an answer to their pleas, bkr has announced that it will begin to sell its spiked water bottle collection in its one liter size, exclusively at Sephora. According to the brand's founders, Kate Cutler and Tal Winter, "As soon as the 500mL Spiked launched, we sold out a few times. We got stacks of emails about why people loved their Spiked bkrs so much and begging us to make it in a liter size."

Available in four pretty colors, the bkr Spiked collection for Sephora is sure to be a fan favorite among consumers desiring products that fuse style and function.
Trend Themes
1. Sustainable Water Bottles - Opportunity to collaborate with fashion and beauty industry to create sustainable, stylish and functional water bottles
2. Limited Edition Collections - Potential to create limited edition collections of water bottles in different sizes and colors for retailers
3. Personalized Water Bottles - Opportunity to offer customization options for water bottles to cater to individual preferences
Industry Implications
1. Fashion Industry - The fashion industry can partner with water bottle companies to create stylish and trendy water bottles
2. Beauty Industry - Beauty companies can collaborate with water bottle brands to offer beauty and wellness related products along with water bottles
3. Retail Industry - Retailers can partner with water bottle brands to offer exclusive bottle collections as a part of their product offering

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