Ashley Rodgers' love affair with paper began with making her own Valentine's Day cards, like most children, and ended with a successful contemporary paper line 'Cult Paper.'
Described by Rodgers herself as "urban, graphic, never sappy and never too cool to be funny," Cult Paper is the perfect brand for millennials who appreciate design and pop culture.
In today's digital world, it's easy to forget about putting pen to paper; in fact, in light of the inventions of e-mail and text messaging, it almost seems archaic. Cult Paper is a brand that interests people in what might seem like a forgotten ritual by using eye-catching graphics and a sense of humor that derives from Internet culture. It is this blending of new and old that makes the brand so appealing.
Comical Contemporary Paper
Cult Paper Sells Modern Paper with a Sense of Humor
Trend Themes
1. Contemporary Paper - Creating modern paper designs that appeal to millennials through eye-catching graphics and a sense of humor derived from Internet culture.
2. Graphic Design - Utilizing graphic design to revitalize traditional paper products and make them more appealing in a digital world.
3. Blending Old and New - Combining traditional paper products with modern design and humor to create a unique and appealing brand.
Industry Implications
1. Stationery - Innovating the stationery industry by infusing modern design and humor into traditional paper products.
2. Gift and Novelty - Disrupting the gift and novelty industry with contemporary paper designs that cater to millennials' preferences for unique and humorous products.
3. E-commerce - Exploring opportunities to sell contemporary paper products online by tapping into the growing demand for visually appealing and funny stationery items.