For those nights when you're all alone and missing the arms of the one you love, look no further than the Karakiri Octopus designed by Felipov. This delightful octopus has lots of arms for wrapping yourself in to keep warm, to remind you of the one you love, or to curl up in front of the tv in comfort.
Implications - Living in a large city can bring feelings of isolation due to high rises that don't have the same community atmosphere suburban areas have. The loneliness that occurs will have consumers looking for more than just the computer to connect with people. Brands will have to look beyond technology so that they can provide consumers with a connection that's more physical and emotional than what social media sites can provide.
Cuddle With an Octopus On Those Lonely Nights
Cuddle With An Octopus On Those Lonely Nights
Trend Themes
1. Emotional Comfort Products - Brands can innovate by creating emotional comfort products that help consumers feel more physically connected to others.
2. Non-digital Connection Methods - As people seek physical connection, there is an opportunity for brands to provide non-digital connection methods beyond social media.
3. Comfort Objects for Personal Loneliness - The market for comfort objects designed to help individuals cope with personal loneliness is ripe for innovation.
Industry Implications
1. Home Goods - Home goods companies can innovate by creating products that provide physical and emotional comfort for individuals feeling isolated in urban environments.
2. Toy Industry - The toy industry has an opportunity to create comfort objects designed for adults experiencing loneliness and seeking physical comfort.
3. Fashion Industry - Fashion companies can create functional garments that provide physical comfort, such as wearable blankets and loungewear, for individuals looking for a physical connection to others.