Luxe label Juicy Couture and Swarovski collaborated on a stylish and expensive collection for 2018, featuring statement pieces like crystal jumpsuits, expensively bejeweled shorts and chic red rompers. The capsule consists of 16 pieces that boast classic Juicy velour silhouettes and authentic Swarovski detailing with the option for customization.
Among the shocking $1,403 baby hoodies and the $2,663 women's shorts, the garment that captures the most attention and shines the brightest is a crystal jumpsuit that retails for a record-breaking price of $25,670. Decked out in thousands of Swarovski pieces, the piece is the epitome of ultra-luxury and high status.
The Juicy Couture and Swarovski collection also offers consumers the opportunity to customize their pieces by getting their name or initials printed with crystals on the newly beloved Juicy pieces.
Ultra-Expensive Crystal Jumpsuits
Juicy Couture's Jumpsuit is Studded with Swarovski Crystals
Trend Themes
1. Crystal-encrusted Fashion - Disruptive innovation opportunity: Develop affordable alternatives to crystal-encrusted clothing, making luxury fashion accessible to a wider audience.
2. Personalized Luxury - Disruptive innovation opportunity: Create technologies or services that allow consumers to customize and personalize high-end fashion items, enhancing the exclusivity and individuality of luxury clothing.
3. Collaborative Designer Collections - Disruptive innovation opportunity: Facilitate collaborations between luxury brands and popular designers to create unique and limited-edition collections that cater to the demand for exclusive fashion collaborations.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement sustainable practices and materials in the production of high-end fashion, addressing the growing demand for eco-friendly luxury clothing.
2. Technology - Disruptive innovation opportunity: Develop augmented reality (AR) or virtual reality (VR) applications that allow customers to digitally try on and customize crystal-encrusted fashion items before purchasing.
3. Jewelry - Disruptive innovation opportunity: Introduce new techniques or materials that mimic the appearance of Swarovski crystals, providing an affordable alternative for consumers who desire the luxurious look.