Crystal-Studded Helmets

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Swarovski Teams With New York Yankees For Swanky Safety

I am certainly not a super sports fan, so I don’t entirely understand spending $347 for a motorcycle helmet made by Major League Baseball and Swarovski, but there exists such a thing for those super fans amongst us.

The Major League Baseball/Swarovski motorcycle helmet is made in honor of the New York Yankees, and has their team logo on the front, and Yankees written in the back (in crystals, of course). The blacked out helmet with black crystals does look pretty badass, though it does seem to have a niche market - New York Yankees loving motorcycle riders who love sparkly things…
Trend Themes
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Industry Implications
1. Sports Merchandise - Disruptive innovation opportunity: Introducing new partnerships between sports teams and luxury brands to create limited edition merchandise that enhances brand desirability.
2. Motorcycle Gear - Disruptive innovation opportunity: Incorporating premium materials and unique designs into motorcycle gear to attract fashion-conscious riders.
3. Fashion Accessories - Disruptive innovation opportunity: Collaborating with sports brands to create fashionable accessories that appeal to both avid sports fans and fashion-forward individuals.

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