'BrightFarms,' the New York-based indoor farming company, has debuted 'Crunch Kits,' a series of CPG salad-making kits. Crunch Kits are currently available in two flavors: 'Chickpea Caesar' and 'Sunny Bacon.' Each kit comes with a pre-measured set of ingredients from the leafy-green base to the garlic crouton crumbles. This means customers can simply purchase one of these kits, bring it home, assemble the ingredients, and have a fresh, healthy salad with no extra hassle.
These two Crunch Kits contain fresh, real ingredients grown right in the United States. Aside from the salad base and croutons, these salad kits come with a variety of toppings such s organic quinoa, parmesan cheese, roasted chickpeas, sunflower seeds, and crispy onions.
One Crunch Kit makes a single 7oz salad, which means it is suitable as either a main course for one or a side dish for several people. The Crunch Kits are currently available in Illinois but will be available in more U.S markets throughout 2022.
Convenient For-Home Salad Kits
Crunch Kits Give Customers Perfect Ingredient Portions for a Salad
Trend Themes
1. Convenient Salad Kits - CPG companies can innovate by creating their own versions of pre-measured salad kits to cater to the growing demand for healthy, easy-to-make meal options at home.
2. Indoor Farming - Investments in indoor farming technology could create new opportunities to produce a wider variety of fresh, locally grown salad ingredients in cities and improve supply chain efficiency.
3. Farm-to-table Distribution - The trend of farm-to-table distribution, where produce is sourced directly from nearby farmers, could benefit from partnerships with indoor farming companies like BrightFarms to expand their fresh produce offerings.
Industry Implications
1. CPG - Consumer packaged goods companies could capitalize on the convenient salad kit trend that satisfies a demand for fresh and healthy meal options by creating their own unique, pre-measured salad kits with distinctive flavors.
2. Indoor Farming - Indoor farming companies could substantially increase revenue from partnerships with supermarket chains and other retailers as consumers change their buying behaviors to support fresh, local produce.
3. Grocery Retail - Grocery retailers can explore exciting new offerings by partnering with indoor farming companies to expand their fresh produce offerings, increase shopper engagement, and capture higher margins by investing in an underutilized market.