Kickstarter is an immensely popular site for crowdfunding projects, so Amazon is getting involved with the 'Made on Kickstarter' online store to help curate goods that have origins on the crowdfunding site.
The new Amazon shop includes a wide array of goods that were successfully funded on Kickstarter and that are now ready for consumer purchase. The Kickstarter Collection on Amazon puts a focus on electronics, toys, STEM products and a wide array of others.
The Amazon 'Made on Kickstarter' shop enables consumers to seek out crowdfunding project products without having to search through backlogs or other means. The curated selection of goods help to put startups in the spotlight and help encourage consumers to purchase the goods in the upcoming Christmas shopping season.
Crowdfunding Project Product Stores
The Amazon 'Made on Kickstarter' Curates Funded Goods
Trend Themes
1. Crowdfunding Curation - The practice of curating successfully funded crowdfunding projects creates an opportunity for businesses to showcase and monetize unique products.
2. Campaign Marketplace - The integration of crowdfunding campaign marketplaces into established e-commerce platforms creates an opportunity for expanded product offerings and increased brand exposure.
3. Consumer Empowerment - The ability of consumers to directly influence the success of product launches through crowdfunding creates an opportunity for businesses to enhance their audience engagement strategies.
Industry Implications
1. E-commerce - The 'Made on Kickstarter' initiative demonstrates an opportunity for established e-commerce platforms to showcase unique products and increase brand exposure through integrating crowdfunding campaign marketplaces.
2. Product Design - The crowdfunding model empowers product designers to launch innovative ideas and gain direct feedback from consumers through successful crowdfunding campaigns.
3. Consumer Electronics - The focus on electronics within the Kickstarter Collection presents an opportunity for consumer electronics businesses to gain exposure and validate innovative new products with direct consumer feedback.