Hyundai revealed its pickup truck crossover concept at this year's North American International Auto Show.
The "crossover" vehicle has been attempted by many automobile manufacturers without much mainstream success. However, CEO of Hyundai North America Dave Zuchowski believes that there is a market for this type of vehicle, which offers both hauling capabilities and five-seat comfort. The Hyundai Santa Cruz will not make the same mistake as its contemporaries, who overpriced their crossover vehicles in the past. Along with affordability, the car will have to strike a balance between space and fuel economy.
The Hyundai Santa Cruz will be manufactured depending on the response it receives from the media and the public as it makes its rounds of the auto circuit.
Crossover Truck Concepts
The Hyundai Crossover Truck Concept Was Revealed at the Detroit Auto Show
Trend Themes
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Industry Implications
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