Crest, a leading American toothpaste and oral hygiene brand, has announced that it will be expanding its award-winning line of at-home teeth whitening products with the launch Crest Whitening Emulsions + Overnight Freshness. The new product builds on the brand's original Crest Whitening products by adding the convenience of before bed application.
In addition, the new teeth whitening innovation utilizes a "breakthrough" formula that can be applied in seconds and does not need to be rinsed or brushed off. According to the company, Crest Whitening Emulsions + Overnight Freshness is also totally enamel-safe and will cause zero sensitivity -- both common concerns with at-home teeth whiteners.
"Whether you’re getting ready for an upcoming date or swiping on before bed, this new innovation – inspired by consumers’ preference to whiten their smile as part of their evening routine – is even more convenient and works to whiten teeth even while sleeping," said Aly Venneri, Crest Teeth Whitening Brand Director.
Before-Bed Teeth Whiteners
Crest Whitening Emulsions + Overnight Freshness Takes Seconds to Apply
Trend Themes
1. Before-bed Teeth Whitening - Crest expands its teeth whitening line with an enamel-safe before bed formula for added convenience and effectiveness.
2. Breakthrough Formula - Crest utilizes a new formula that can be applied in seconds and does not require rinsing or brushing off, offering a disruptive innovation opportunity for the dental industry.
3. Enamel-safe Whitening - Crest offers enamel-safe teeth whitening that doesn't cause sensitivity, creating an opportunity for other oral hygiene brands to follow suit.
Industry Implications
1. Oral Hygiene - The oral hygiene industry could benefit from developing before-bed enamel-safe teeth whitening products, following Crest's product expansion.
2. Dental Industry - Crest's breakthrough formula for teeth whitening without rinsing or brushing offers a disruptive innovation for the dental industry.
3. Beauty Industry - Crest's new teeth whitening products can disrupt the beauty industry by promoting at-home and before-bed teeth whitening opportunities.