Graphic design company 'Atipus' is no amateur when it comes to making creative wine labels. The company has previously created bacon-branded wine packaging that was inspired by the seasonal slaughter of the pig. This time, the Barcelona designers have created a unique label for Rojalet wines that make dirt look delicious.
'Rojalet' comes from the red soil where the wines grow, therefore, the graphic design company thought it would be appropriate to piggyback on the name of the wine to influence the label's design. The labels are reminiscent of the strata of soils. The younger wine's label has thicker, wavier and more colorful lines while the more aged wine has a calmer look, with a speckled black and white background and thin gold lines.
As many novice wine drinkers realistically choose their drinks by packaging, Atipus exemplifies how simplicity can often get the job done best.
Dirt-Inspired Wine Labels
These Wines Sport Labels That Visually Describe the Dirt They Came From
Trend Themes
1. Visual Wine Labels - Creating wine labels that visually describe the vineyard's environmental factors could be a great selling point for wine enthusiasts looking for unique experiences.
2. Soil-inspired Packaging - Designing product packaging that describes the growing conditions and natural elements of a product could add value to the product's brand and increase consumer interest.
3. Minimalistic Branding - Creating simple yet effective branding for products could be a disruptive innovation in the design industry, especially when companies try to stand out with unique packaging design.
Industry Implications
1. Wine Industry - The wine industry can benefit from incorporating unique elements of their vineyards into their packaging design, creating a unique selling point and appealing to consumers looking for new and exciting wine experiences.
2. Graphic Design Industry - The graphic design industry can take inspiration from the minimalist approach of Atipus's wine packaging design, and simplify their branding designs to allow for more impactful branding that stands out on shelves.
3. Consumer Packaging Industry - Consumer packaging companies can integrate elements of product origin and growing conditions into packaging designs, offering more informative and experiential designs that offer more value to the consumer.