I will be frank--trucks are a pain in the butt to those of us who drive normal cars. They cut you off, drive about a cm behind you and appear to have their own set of road rules.
However, as much as I hate them, should one of these beasts almost kill me then I would have to acknowledge that they are nevertheless very cool indeed.
Implications - Consumes have had their imaginations repressed by the rational order of large cities. As a result, they are excited by imagery that forces them to use their imagination. Companies that create ads and experience that engage the imaginations of consumers will create a deeper connection.
Untraditional Trucks
10 Badass Big Rigs
Trend Themes
1. Imaginative Advertising - Opportunity for companies to create ads that engage consumers' imaginations and create a deeper connection.
2. Experiential Marketing - Opportunity for companies to create experiences that stimulate consumers' imaginations and create a deeper connection.
3. Alternative Transport Vehicles - Opportunity for companies to innovate and disrupt the traditional trucking industry by developing alternative transport vehicles with unique features.
Industry Implications
1. Advertising - Opportunity for advertising agencies to leverage imaginative advertising techniques to connect with consumers on a deeper level.
2. Marketing - Opportunity for marketers to utilize experiential marketing strategies that engage consumers' imaginations and create lasting impressions.
3. Transportation - Opportunity for companies in the transportation industry to explore the development of alternative vehicles that challenge the conventions of traditional trucking.