Crafthouse Cocktails, founded by world champion bartender Charles Joy, has launched two new highballs called ‘Gin & Tonic’ and ‘Vodka Soda.’ The ‘Gin + Tonic’ offers a premium, handmade gin made to Charles Joly's requirements and features four botanicals: juniper, coriander, cardamom, and lemon peel. The tonic in the bespoke gin contains quinine, which adds a touch of bitterness along with some spice, citrus, and a hint of sweetness.
The vodka soda combines premium vodka, precisely carbonated seltzer water, and a squeeze of fresh lemon juice for a flavorful, exciting experience. Crafthouse Cocktails is known for its fine ingredients, intense distilling process, and attention to detail. Both drinks are available in select states and on Reservebar.
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Trend Themes
1. Eco-friendly Ready-to-drink Beverages - There is an opportunity for manufacturers to create more eco-conscious packaging and ingredients for RTD beverages.
2. Premium Handmade RTD Beverages - There is an opportunity for manufacturers to create more high-end RTD beverages that offer a unique taste and premium ingredients.
3. Carbonated RTD Beverages with Natural Ingredients - There is an opportunity for manufacturers to create carbonated RTD beverages with natural ingredients that offer a healthier alternative to traditional RTD cocktails.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the growing demand for high-quality RTD cocktails with premium ingredients and eco-friendly packaging.
2. Packaging Industry - The packaging industry can capitalize on the trend of eco-friendly RTD beverages by creating sustainable packaging solutions that reduce waste.
3. Carbonation Machine Industry - The carbonation machine industry can capitalize on the trend of natural carbonated RTD beverages by creating machines that use natural ingredients and offer a healthier alternative to traditional carbonation methods.