Canada's 150th Anniversary of Confederation is just around the corner and Central City Brewers + Distillers is celebrating with a commemorative craft beer pack.
The Red Racer Across The Nation Collaboration is a craft beer pack that celebrates each of Canada's provinces and territories. While all of the beers were brewed at Central City’s brewery in Surrey, British Columbia, each beer was created by collaborating with a different brewery in each province and territory. Some of the craft breweries involved in the project include high-profile names such as Beau’s Brewing Company of Vankleek Hill, Ontario, and smaller-scale operations such as Yellowknife's NWT Brewing Company.
Available in liquor stores across the country as of early May 2017, the cross-Canada craft beer pack gives consumers a fun way to celebrate the country's birthday and sample some of the nation's best brews.
Nation-Wide Brewery Collaborations
This Cross-Canada Craft Beer Pack Marks Canada's 150th Birthday
Trend Themes
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3. Craft Beer Industry - Craft breweries can explore opportunities to collaborate and release unique products to appeal to consumers.
Industry Implications
1. Brewery - Breweries can collaborate with each other to create unique beers and increase brand awareness.
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3. Tourism - Creating cross-province or cross-country collaborations can attract tourists looking for unique experiences.