This 'Cracked Screens and Broken Hearts' infographic displays exactly how and when smartphone damage happens.
All too many smartphone users are familiar with the disastrous feeling of losing grip of a precious, expensive piece of technology and feeling the panic as it slips from one's hand and falls to the ground below. Sometimes, it can be picked up with a sigh of relief, but more often, the smartphone owner is left with a spiderweb of a shattered screen. In this cracked screens compilation of data, Motorola provides some insight into when, where and why this happens.
The cracked screens infographic is part of a clever campaign for Motorola's Droid Turbo 2. Choosing to focus on a simple, unique and powerful feature, Motorola has made the Turbo 2's un-crackable screen the major focus of advertising for the new smartphone.
Smartphone Damage Infographics
The 'Cracked Screens and Broken Hearts' Campaign Uses Accident Data
Trend Themes
1. Unbreakable Smartphone Screens - There is an opportunity for smartphone manufacturers to innovate by creating truly unbreakable smartphone screens.
2. Smartphone Damage Prevention Accessories - There is a market opportunity for companies to create innovative smartphone accessories that can prevent damage from accidental drops or impacts.
3. Rugged Smartphones - The demand for rugged smartphones that can withstand extreme environments and heavy use is likely to increase as consumers look for more durable options.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can capitalize on the trend towards unbreakable screens by investing in research and development to create more durable smartphones.
2. Smartphone Accessories - Accessory manufacturers can take advantage of the increased demand for smartphone damage prevention by developing innovative and effective products that can protect smartphones from accidental drops or impacts.
3. Rugged Electronics - Companies that specialize in producing rugged electronics have an opportunity to expand their offerings to include smartphones, which are becoming increasingly important in many industries.