This 'Cracked Screens and Broken Hearts' infographic displays exactly how and when smartphone damage happens.
All too many smartphone users are familiar with the disastrous feeling of losing grip of a precious, expensive piece of technology and feeling the panic as it slips from one's hand and falls to the ground below. Sometimes, it can be picked up with a sigh of relief, but more often, the smartphone owner is left with a spiderweb of a shattered screen. In this cracked screens compilation of data, Motorola provides some insight into when, where and why this happens.
The cracked screens infographic is part of a clever campaign for Motorola's Droid Turbo 2. Choosing to focus on a simple, unique and powerful feature, Motorola has made the Turbo 2's un-crackable screen the major focus of advertising for the new smartphone.
Smartphone Damage Infographics
The 'Cracked Screens and Broken Hearts' Campaign Uses Accident Data
Trend Themes
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Unbreakable Smartphone Screens — There is an opportunity for smartphone manufacturers to innovate by creating truly unbreakable smartphone screens.
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Smartphone Damage Prevention Accessories — There is a market opportunity for companies to create innovative smartphone accessories that can prevent damage from accidental drops or impacts.
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Rugged Smartphones — The demand for rugged smartphones that can withstand extreme environments and heavy use is likely to increase as consumers look for more durable options.
Industry Implications
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Smartphone Manufacturing — Smartphone manufacturers can capitalize on the trend towards unbreakable screens by investing in research and development to create more durable smartphones.
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Smartphone Accessories — Accessory manufacturers can take advantage of the increased demand for smartphone damage prevention by developing innovative and effective products that can protect smartphones from accidental drops or impacts.
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Rugged Electronics — Companies that specialize in producing rugged electronics have an opportunity to expand their offerings to include smartphones, which are becoming increasingly important in many industries.