Bank advertisements are almost always informative when talking about their Consumer Price Index report (CPI) for the year 2013. But not this bank. In order to celebrate its 30th Anniversary, America-based PNC Bank has released its CPI in a rather unconventional way.
With the help of ad agencies Deutsch NY and MediaMonks, the company has created a website called the 'Christmas Price Index.' The interactive and fun site asks their customers to create and personally customize their own 12 gifts by decorating them with accessories and different colors. Once the designs are complete, the price is revealed.
Not only do you get to participate in the fun of creating your own toys, you also have the chance to enter them into a competition and actually get your self-made toy in real life! The main goal of this site is to allow consumers to visualize products and to give estimates to the cost of gifts and toys.
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PNC Lets You Create Toys While Delivering 2013 CPI Report
Trend Themes
1. Interactive Advertising - The Christmas Price Index website demonstrates the trend of interactive advertising that engages customers in a fun and personalized experience.
2. Virtual Product Visualization - The website's feature of allowing customers to create and customize their own toys showcases the trend of virtual product visualization, which enhance the shopping experience by enabling customers to visualize products before purchasing.
3. User-generated Content - The competition for customers to enter their self-made toys encourages user-generated content, a trend that involves customers actively participating in the creation and promotion of brand content.
Industry Implications
1. Banking and Financial Services - Banks and financial services can adopt interactive advertising strategies to engage customers and promote their products and services.
2. E-commerce and Retail - E-commerce and retail industries can leverage virtual product visualization technologies to enhance the online shopping experience and boost sales.
3. Advertising and Marketing - The trend of user-generated content presents opportunities for advertising and marketing agencies to create campaigns that encourage customer participation and creativity.