The CPCR ad campaign (The Center For Protection Of Children’s Rights Foundation) is incredibly powerful. It shows that even if the occurrence of child abuse is nearly a lifetime away, the effects still linger. The print ads read simply and sadly, "It never goes away." This is illustrated through the images of two elderly people at the mercy of their violators.
Conceived and executed by the Leo Burnett ad agency branch based in Bangkok, Thailand, the CPCR ad campaign implores people to "help stop child abuse before it begins." It was art directed by Sanpathit Tavijaroen, Wantaya Thitipaisal and Sompat Trisadikun with creative direction by Keeratie Chaimoungkalo. The dark and tormented images were shot by photographer Chub Nokkaew of Chubcheevit Studio.
Lingering Child Abuse Ads
The CPCR Ad Campaign Sadly Shows that "It Never Goes Away"
Trend Themes
1. Child Abuse Awareness - Disruptive innovation opportunity: Develop new technology or platforms that facilitate reporting and intervention in cases of child abuse.
2. Long-term Effects - Disruptive innovation opportunity: Create innovative solutions for providing long-term support and therapy to survivors of child abuse.
3. Powerful Visuals in Advertising - Disruptive innovation opportunity: Explore new ways to use impactful visuals in advertising campaigns to raise awareness about social issues.
Industry Implications
1. Non-profit - Disruptive innovation opportunity: Leverage technology to improve the efficiency and effectiveness of non-profit organizations dedicated to child protection.
2. Therapy and Counseling - Disruptive innovation opportunity: Develop online platforms or apps that provide easily accessible therapy and counseling services for survivors of child abuse.
3. Advertising and Marketing - Disruptive innovation opportunity: Harness the power of augmented reality or interactive media to create engaging and immersive advertising campaigns addressing social issues.