Coveris has collaborated with Simply Lunch to produce its new Stir Me Up Salad line packaging. The new covered trays reduce plastic by 85% compared to the previous boxes used by the brand. The new format includes On-Pack Recycling Label instructions and a board that has been responsibly sourced and certified. Simply Lunch has taken advantage of the packaging's wide glass and entirely printed outer layer to give customers better product visibility when shopping.
"Coveris is committed to its No Waste vision and is proud to support Simply Lunch on their sustainability journey with this packaging development. Simply Lunch has utilised the packaging’s printable space brilliantly to create a range that stands out on the shelf," said Paul Robertson, Coveris’ food-on-the-move director.
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Trend Themes
1. Sustainable Packaging - Develop packaging solutions that reduce plastic waste and use responsibly sourced materials.
2. On-pack Recycling Labeling - Include clear recycling instructions on packaging to promote sustainable consumer practices.
3. Innovative Product Visibility - Create packaging designs that use wide glass and entirely printed outer layers to improve product visibility for customers.
Industry Implications
1. Food Packaging - Utilize sustainable materials and innovative designs for food packaging to reduce plastic waste and promote customer awareness of recycling.
2. Retail - Incorporate sustainable packaging solutions and on-pack recycling labeling to appeal to environmentally conscious consumers.
3. Manufacturing - Develop innovative packaging materials and designs that prioritize sustainability, using responsibly sourced materials and promoting responsible recycling practices.