The latest Costume National Spring/Summer 2015 advertisements provide a highly androgynous look at model Steffy Argelich. In the campaign produced by Glen Luchford, Argelich blurred gender lines as she sported a short, cropped hairdo and pieces fit for both men and women.
Luchford furthered the dramatic scene that abounds this Costume National production with a haunting black and white finish. Despite the lack of color, there is no mistaking the sheer beauty present in this line.
While Luchford kept the scene subdued and basic with a grey backdrop, the suede top that he showcased was anything but simple. With large circular hoops, criss cross patterns and suede fabric, the image displays the mastery present in the current Costume National line.
Earnest Androgynous Campaigns
The Latest Costume National Spring/Summer Advertisments Are Striking
Trend Themes
1. Androgynous Fashion - Opportunity for clothing brands to explore gender-neutral designs.
2. Haunting Photography - Opportunity for photographers to experiment with black and white, moody tones to convey emotion.
3. Mixed Gender Marketing - Opportunity for brands to appeal to a wider audience with androgynous models and messaging.
Industry Implications
1. Fashion - Clothing brands can capitalize on the trend of androgynous fashion.
2. Photography - Photographers specialize in moody, dramatic photography styles that can be used to evoke emotions in campaigns.
3. Marketing and Advertising - Brands can use mixed gender marketing tactics to appeal to a broader audience and challenge gender norms.