With Sulapac, Schwan Cosmetics launched innovative TheBetterBarrel cosmetic pencils, which feature sustainable and biodegradable biomaterials. The environmentally friendly cosmetics include lip liner and eyeliner pencils with a sustainable barrel material. Up until now, it has been a challenge to use bio-based materials in cosmetic pencils because most natural materials cannot maintain the freshness levels required for keeping makeup inside of a pencil.
This packaging solution makes the most of an unlikely material: sawdust from industrial side streams, to contain the sensitive cosmetic ingredients inside. This is a significant advancement in cosmetic packaging and as Dr. Alexander Doll, Head of Research and Development at Schwan Cosmetics describes, "This replaces virgin plastic with a material that leaves no permanent microplastics on the planet."
Biomaterial Cosmetic Pencils
TheBetterBarrel Pencils are Made with Sawdust-Based Packaging
Trend Themes
1. Sustainable Cosmetic Packaging - Innovative biomaterials like sawdust can be used to create environmentally friendly packaging solutions for cosmetics.
2. Bio-based Makeup Products - Natural materials are being developed to provide an eco-friendly replacement for traditional makeup products.
3. Eco-friendly Innovation in Cosmetics - Advancements in sustainability are driving innovation in cosmetic packaging and products.
Industry Implications
1. Cosmetics Industry - Innovations in eco-friendly makeup and sustainable packaging could provide disruptive opportunities for cosmetics companies.
2. Packaging Industry - The use of biomaterials like sawdust could revolutionize the packaging industry and provide more sustainable options for a variety of products.
3. Sustainability Industry - Advancements in biomaterial technology are creating new opportunities for companies focused on sustainability to innovate in various industries, including cosmetics and packaging.