The most recent ad campaign for Corrado Mattresses aims to illustrate that their mattresses are so comfortable, you will fall asleep doing almost anything.
Instead of using computer enhancement, the advertising geniuses did this ad in an old school style from scratch with their hands. These images have a great retro-vibe to them, which makes Corrado Mattresses that much cooler.
Implications - Sometimes the best ads are those that don't need fancy effects or dramatic action to get their point across. Consumers are constantly bombarded with advertising that is so overproduced, it's hard to determine what product is even being "advertised." The lack of subterfuge and obfuscation that this campaign embraces is sure to appeal to those who are hungry for a more direct approach.
Irrestible Sleep Campaigns
These Ads for Corrado Mattresses Showcase How Comfortable They Are
Trend Themes
1. Retro-style Advertising - Opportunity for companies to create ad campaigns with a vintage aesthetic, standing out from the overproduced and elaborate ads of today.
2. Authenticity in Advertising - Opportunity for brands to connect with consumers by being transparent and straightforward instead of relying on fancy effects or misdirection.
3. Minimalistic Marketing - Opportunity for companies to simplify their advertising approach and focus on delivering the core message without distractions or excessive production.
Industry Implications
1. Mattress Industry - Opportunity for mattress companies to create simple and honest advertising campaigns that highlight the comfort and quality of their products.
2. Marketing and Advertising Industry - Opportunity for agencies to offer retro-style and authentic advertising strategies to clients, tapping into the consumer demand for more genuine and direct messaging.
3. Design and Art Industry - Opportunity for artists and designers to collaborate with brands to create handcrafted and nostalgic visual campaigns, providing a refreshing alternative to digital manipulation.