Corona has recently revealed an otherworldly sun-drenched billboard activation campaign. The ad located at Brighton's seafront celebrates the '100% Natural' campaign. What makes this ad so unusual is that you need to catch it at the right moment.
The ad is most visible during the golden hour when the sun hits the billboard and creates enough shadows that reveal its message. The message displayed is 'Made From The Natural World.' The ad is a simple yellow corona bottle and label when the sun isn't at its peak. The brand says the best times for passers-by to uncover the secret message are between 6:30 pm-6:45 pm.
"The incredible design means that we have really relinquished control, allowing the power of the sun to take over, shining a light on the beauty and benefits of using 100% natural ingredients. And where better to host the innovative billboard than amidst the buzz of Brighton, recently crowned the most eco-friendly and sustainability-conscious city in the UK," said Irini Komodikis, marketing director for Europe at Corona.
World-Class Billboard Ads
Corona Has Created a Sun-Drenched Billboard Activation
Trend Themes
1. Natural Billboard Advertising - There is a growing trend for billboard advertising that incorporates natural elements, such as sunlight or plants, to create unique and memorable experiences for viewers.
2. Momentary Messaging - As consumers become increasingly distracted, there is a trend towards billboard ads that only reveal their messages during specific times or under certain conditions, creating a sense of exclusivity and urgency.
3. Eco-friendly Marketing - There is a trend among brands to create eco-friendly and sustainable marketing campaigns, such as using natural or recycled materials for billboards, to align with consumers' increasing environmental consciousness.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend for natural, momentary, and eco-friendly billboard advertising by developing creative campaigns that engage viewers and highlight a brand's commitment to sustainability.
2. Outdoor Recreation - The outdoor recreation industry, especially in locations with ample sunshine, can offer unique experiences for customers by partnering with advertisers to feature natural billboard ads that change with the daylight and catch viewers by surprise.
3. Sustainable Packaging - The sustainable packaging industry can benefit from the trend towards eco-friendly advertising by partnering with brands to create billboards made from recycled or biodegradable materials that align with their messaging.