To celebrate the start of winter, Subway is adding a Corned Beef Reuben and a Turkey Ruben to its sandwich lineup. Perfect for cooler temperatures, these sandwiches are packed with enough meat to help consumers beat the winter blues.
The new Reuben Duo from Subway, consists of two different takes on the popular Reuben sandwich. The Corned Beef Reuben is the more traditional of the two and consists of freshly baked rye bread topped with corned beef, Bavarian-style sauerkraut, Thousand Island dressing and melted Swiss cheese. For those who prefer a leaner meat, the Turkey Reuben swaps corned beef for a double portion of roasted turkey breast and the same combination of sauerkraut, Thousand Island dressing and Swiss cheese. Both sandwiches give consumers an easy way to enjoy a familiar comfort food on a moment's notice.
Salt-Cured Beef Sandwiches
Subway is Adding a Corned Beef Reuben to Its Sandwich Options
Trend Themes
1. Comfort Food Revival - Opportunity for innovative food companies to create modern twists on classic comfort foods.
2. Meat Substitutions - Potential for food developers to create alternative meat options for classic sandwiches, catering to various dietary preferences.
3. Seasonal Menu Offerings - Chance for restaurants and fast food chains to introduce limited-time seasonal menu items to attract customers and create buzz.
Industry Implications
1. Food and Beverage - The food industry can explore new sandwich variations and seasonal menu offerings to stay competitive and meet consumer demands for nostalgic, comforting flavors.
2. Meat Alternatives - Meat substitute industry can develop and promote alternative meat options for consumers seeking healthier or vegetarian alternatives to traditional deli meats.
3. Fast Food and Quick-service Restaurants - Fast food chains have an opportunity to create limited-time seasonal menu options to drive customer engagement and boost sales during specific times of the year.