What better way to advertise the new Corelle Chip-Resistant Dinnerware set than by placing it, unprotected, in a vending machine. Potential customer passersby would see this unique vending machine and be intrigued enough to purchase one or two. As they see the dishes drop without a chip or crack, they would be astonished and then completely sold on this dishware brand.
That is exactly what happened with the Corelle Chip-Resistant Dinnerware vending machine campaign. In fact, the company saw a 10% sales increase in one month because of it.
Conceived and executed by China-based ad agency Grey, the Corelle Chip-Resistant Dinnerware campaign had these custom-made vending machines placed in target areas to increase awareness of the brand. It was art directed by Marx Zhu, David Yang and Kevin Ji.
Dish-Dispensing Campaigns
Corelle Chip-Resistant Dinnerware Sold in Vending Machines
Trend Themes
1. Vending Machine Advertising - There are opportunities to create campaigns that combine vending machines and unique product experiences to increase product awareness and sales.
2. Chip-resistant Products - There are opportunities to develop products that are advertised as chip-resistant, which can provide a unique selling point and increase consumer interest.
3. Interactive Brand Experiences - There are opportunities to create interactive experiences with products to increase brand engagement and consumer interest.
Industry Implications
1. Advertising - There is potential for ad agencies to create unique vending machine campaigns that increase brand awareness and sales for their clients.
2. Dinnerware - There are opportunities for dinnerware manufacturers to create chip-resistant products and use unique advertising campaigns to increase consumer interest and sales.
3. Retail - Retailers could potentially use vending machines as a way to sell products in unique and unexpected ways, creating a memorable experience for customers and increasing sales.