For the August flavor of the month, Baskin-Robbins Canada announced the launch of the mouthwatering Cookies n’ Cream S’mores flavor. The new flavor complements Flavour Slam, the equally fresh and innovative campaign that encourages guests to create their own ice cream flavour combinations. With 'slamming' two flavors together, guests can create their own unique flavors for the chance to win prizes, such as ice cream for a year and bragging rights.
"Innovation and fun is always on the menu," said Natalie Joseph, spokesperson for Baskin-Robbins Canada. "We had a great time celebrating National Ice Cream Month and we felt the need to continue the flavour adventure. You could say we’ve been doing that since 1971 in Canada. Flavour Slam is an adventure to create a treat that fits each person, perfectly and according to their particular mood."
Cookie S'mores-Inspired Ice Cream
Baskin-Robbins Canada launches Cookies n’ Cream S’mores
Trend Themes
1. Customized Ice Cream Flavor - Ice cream shops can introduce campaigns that encourage guests to create their own unique flavor combination for a chance to win prizes, like Baskin-Robbins' Flavour Slam.
2. S'mores-inspired Desserts - Food and dessert companies can take inspiration from Baskin-Robbins Canada's Cookies n' Cream S'mores flavor and create their own s'mores-inspired desserts or variations of classic desserts.
3. Innovative Flavor Combination - Ice cream and food companies can experiment with unusual and unique flavor combinations to create a buzz in the market, like Baskin-Robbins' Cookies n' Cream S'mores.
Industry Implications
1. Ice Cream Industry - Ice cream shops can leverage customized flavor campaigns to boost sales and engagement, while using new and innovative flavors to attract customers.
2. Food and Dessert Industry - Food companies can look into the popularity of s'mores and create unique variations of classic desserts to attract customers and increase market share.
3. Flavor Development Industry - Flavor companies can work on developing new and unique flavor combinations for ice creams, desserts, and other food products to meet the growing demand for innovation.