If you're looking for an exciting new drink to get you through the hottest days of summer, Dutch Bros has you covered with its new Cookie Dough Cold Brew and Cookie Dough Freeze.
Dutch Bros is leaning into a childhood favorite treat and combining it with every adult's favorite beverage. Available at all of the brand's more than 570 locations, the new Cookie Dough Cold Brew combines the brand's signature cold brew (regular or nitro) with chocolate milk and chocolate chip cookie dough flavor. The cold brew is then topped with a sweet and fluffy topping and chocolate sprinkles. On the other hand, the new Cookie Dough Freeze features the same flavors and toppings but in the form of a Dutch Freeze. As Kristin Sha, Director of Product Management at Dutch Bros, puts it, "Even if you're only dreaming of vacation, the Cookie Dough Cold Brew (and Freeze!) will take you there."
Cookie Dough Cold Brews
Dutch Bros has a new Cookie Dough Cold Brew for summer 2022
Trend Themes
1. Flavor Combining - The combination of childhood treats with adult beverages opens up new opportunities for flavor innovation.
2. Creative Toppings - The use of sweet and fluffy toppings and chocolate sprinkles on top of cold brew creates an opportunity for creative and unique toppings to enhance customer experience.
3. Hybrid Drinks - Combining different types of beverages, such as coffee and milkshakes, creates an opportunity for new hybrid drinks that cater to different customer preferences.
Industry Implications
1. Beverage Industry - Innovation in flavor combinations and unique toppings on cold brew can create opportunities for new products and expansion of brand portfolios in the beverage industry.
2. Fast Food Industry - The creation of hybrid drinks can provide opportunities for fast food chains to offer more unique and innovative products to attract customers.
3. Retail Industry - The combination of different flavors and toppings on cold brew can create opportunities for retail stores to create their own signature drinks and attract customers with unique offerings.