Skinny Batches is a biscuit company that boasts guilt-free cookie branding by promoting healthy and wholesome ingredients in deliciously flavorful desserts. The cookies are made with real ingredients to emulate the home cooked aesthetic and taste, while simultaneously prompting eaters to feel good about indulging in wholesome baked goods that are not processed.
Many mass-produced desserts often feature preservatives or chemical additives to mimic flavor and attempt to skimp on calories, but the Skinny Batches opt for real and wholesome ingredients under the brand mantra, "You don’t have to choose between loving yourself and loving your food. Do both." The company opts for a tongue-in-cheek name that boasts the use of real food products such as butter, eggs and sugar in the place of manufactured ones such as chemical sweetners.
Guilt-Free Cookie Branding
The Skinny Batches Boasts Real Ingredients For Healthy Indulgence
Trend Themes
1. Guilt-free Indulgence - Opportunity for innovative food brands to appeal to health conscious consumers by creating indulgent products made with real and wholesome ingredients.
2. Home Cooked Aesthetic - Trend for food brands to adopt a homemade appearance to appeal to consumers seeking authentic and simple ingredient lists.
3. Natural Flavoring - Demand by consumers for natural and authentic flavoring in processed food products offers opportunities for food brands to innovate with flavor profiles.
Industry Implications
1. Health Food Industry - The health food industry has an opportunity to innovate by creating products that are not only healthy but also indulgent.
2. Bakery Industry - The bakery industry can capitalize on consumer demand for homemade and authentic baked goods made with real and wholesome ingredients.
3. Processed Food Industry - The processed food industry can innovate by meeting consumer demand for natural and authentic flavoring in their products.