As we approach the holiday season, Lenny & Larry's, the cult-favorite protein-enhanced cookie brand, recently launched its newest seasonal collection. The new series, dubbed the Holiday Collection, includes three mouthwatering flavors that capture the nostalgic feel of the holidays — Gingerbread, Peppermint Chocolate, and Pumpkin Spice.
The Lenny & Larry’s Complete Cookie contains 16 grams of plant-based protein and 10 grams of fiber in each freshly baked 4-ounce cookie containing no dairy, egg, soy, or artificial ingredients. The Holiday variety pack, priced at $23.95, includes four of each delicious seasonal cookie flavors.
The Holiday Collection can be found in-store at Whole Food Market, Kroger, Publix, and more, as well as online on Amazon and the Lenny & Larry’s website.
Holiday Cookie Collections
Protein-Enhanced Cookie Brand Lenny & Larry's Debut Holiday Collection
Trend Themes
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Protein-enhanced Foods — Opportunity to create protein-enhanced versions of other holiday treats such as cakes, pies, and candies
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Nostalgia-inspired Products — Potential for creating other holiday-themed food and beverage collections that tap into feelings of nostalgia
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Plant-based Alternatives — Opportunity to create plant-based alternatives for traditional holiday treats such as eggnog and gingerbread houses
Industry Implications
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Food and Beverage — Industry leaders can capitalize on the growing trend of protein-enhanced items by creating their own versions of holiday snacks
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E-commerce — Companies can benefit by expanding their online marketplaces to include holiday-themed offerings like Lenny & Larry’s Holiday Collection
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Retail — Opportunity for retailers to capitalize on nostalgia by creating their own holiday-themed collections and displays