Hellmann's is working with Prue Leith and Dr Rupy Aujla on a new branded series called Cook Clever, Waste Less with Prue & Rupy that helps families reduce food waste at home. The series on Channel 4 has the potential to help families make the most of what's in their kitchen and save money in the process.
The collaborative series helps to educate and inspire by teaching families how to meal plan, prepare food in batches and reuse leftovers to reduce waste in the kitchen. Each episode is packed with recipes and tips for reducing waste at home in practical ways, and the new series is being touted as the UK's first branded entertainment show focused on sustainability.
The show is paired with a food-waste hub on the Hellmann’s website with even more tips, recipes and ideas.
Waste-Reducing Cooking Series
Cook Clever, Waste Less with Prue & Rupy Helps to Save Food & Money
Trend Themes
1. Sustainable Cooking - The Cook Clever, Waste Less series presents opportunities for businesses in the sustainable kitchen tools and equipment market.
2. Meal Planning and Batch Cooking - Businesses can invest in smart food storage and kitchen organization solutions to cater to the needs it generates.
3. Waste Reduction Education - There is scope for creating online education platforms or mobile apps that can educate households about reducing food waste and efficient meal planning.
Industry Implications
1. Kitchen Tools and Equipment - The Cook Clever, Waste Less series presents opportunities for businesses in the sustainable kitchen tools and equipment market to offer efficient and eco-friendly solutions that enable wastage reduction.
2. Food Storage and Organisation Solutions - Businesses can invest in smart food storage and kitchen organization solutions to cater to the needs it generates.
3. Online Education Platforms - There is scope for creating online education platforms or mobile apps that can educate households about reducing food waste and efficient meal planning through gamification and personalization.