This ingenious solution to construction pollution tackles an important eco issue while also promoting a Peru university. An air purifying billboard designed by Universidad de Ingeniería y Tecnología (UTEC) absorbs the construction pollution within a five block radius and produces clean air for the construction workers and people inhabiting the area.
Construction pollution is a big problem in Peru as the country's industrial efforts grow at an exponential rate. Created with agency FCB Mayo, the UTEC billboard is not only environmentally friendly, it also advertises the school's spirit for ingenuity and belief technology and engineering can make the world a better place.
According to the World Health Organization, the dust, metal and stone particles at construction sites can is harmful to human health and can lead to cancer.
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
Trend Themes
1. Construction Pollution - Disruptive innovation opportunities include the development of advanced air purifying technologies for construction sites.
2. Eco-friendly Advertising - Disruptive innovation opportunities lie in the creation of sustainable and impactful advertising methods that tackle environmental issues.
3. Health and Safety in Construction - Disruptive innovation opportunities include the implementation of safer construction practices and technologies to protect workers and nearby residents from harmful particles.
Industry Implications
1. Construction Industry - Disruptive innovation opportunities include the integration of air purifying technologies and practices to reduce construction pollution and improve worker and public health.
2. Advertising Industry - Disruptive innovation opportunities exist in developing new advertising strategies that combine environmental consciousness and brand promotion.
3. Healthcare Industry - Disruptive innovation opportunities lie in the development of advanced healthcare solutions to address the health risks associated with construction pollution.