One of the newest sustainable popcorn snacks on the market comes from Connect, a new line of snack foods from Pivot Bio that features 100% whole grain, non-GMO, unpopped popcorn kernels grown in Nebraska. This snack food is grown by farmers using Pivot Bio's own microbial nitrogen in place of of synthetic nitrogen fertilizers. As such, the company is setting itself apart as the first of its kind to support a world with cleaner air and water.
Karsten Temme, co-founder and chief executive officer of Pivot Bio, says "We have a strong business with our first-of-its-kind microbial nitrogen. Launching a CPG brand is a natural next step for us. We want to connect consumers with farmers to start a conversation about the environmental benefits of crops that are powered by clean nitrogen from Pivot Bio microbes." Next year, the company has plans to expand its product line with microwave popcorn.
Climate-Positive Popcorn Snacks
Pivot Bio's Connect Snack Food Line Supports Clean Water & Air
Trend Themes
1. Sustainable Snacks - The rise of sustainable snacks is disrupting traditional snack food industries by incorporating environmentally-friendly ingredients and production methods.
2. Microbial Farming - The use of microbial farming is disrupting traditional agriculture industries by providing a cleaner and more sustainable alternative to synthetic fertilizers.
3. Direct-to-consumer Food Brands - The growth of direct-to-consumer food brands is disrupting traditional retail channels by offering consumers more sustainable and socially responsible food options.
Industry Implications
1. Snack Foods - Snack food companies are presented with an opportunity to innovate by incorporating sustainable ingredients and production methods that appeal to environmentally-conscious consumers.
2. Agriculture - Agriculture companies can innovate by transitioning to more sustainable farming practices, such as microbial farming, to reduce environmental impact and provide healthier crops.
3. Retail - Retail companies can leverage the rise of direct-to-consumer food brands by partnering with or investing in sustainable and socially responsible food producers to attract environmentally-conscious consumers.