This is a bit of a strange one I was forwarded at work. The images are from a condom fashion show in China. I don't know a lot more than that, but the pictures are AMAZING. If I was to guess, I would say it is about promoting safe sex.
Implications - Some things, such as condoms, can become such well-known pop cultural symbols that consumers reinterpret their intended purpose all their own. Thus, a wave of DIY modifications on iconic products can be observed. Though some companies may feel the urge to step in and stop this from happening, it is best to let things take their course as pieces like condom couture essentially serve as free advertising.
Condom Couture IV
Safe Sex Made Fashionable
Trend Themes
1. DIY Modifications - The popularity of DIY modifications on iconic products opens up disruptive innovation opportunities for companies to explore customizable and personalized product options.
2. Iconic Product Reinterpretation - Consumers' reinterpretation of well-known products like condoms creates an opportunity for companies to tap into new markets and cater to different customer needs and desires.
3. Condom Couture - The emergence of condom couture as a trend showcases the potential for the fusion of fashion and safe sex, presenting opportunities for innovative collaborations between fashion designers and sexual health brands.
Industry Implications
1. Fashion - The condom couture trend presents disruptive innovation opportunities for fashion brands to create unique and provocative designs using unconventional materials.
2. Sexual Health - The DIY modifications trend on condoms highlights opportunities for the sexual health industry to develop customizable and user-friendly products that align with consumer preferences.
3. Advertising - The popularity of condom couture as a form of free advertising suggests opportunities for advertising companies to explore unconventional and attention-grabbing promotional strategies.