Curlsmith boasts a conditioning co-wash that is vegan, cruelty-free, and suitable for all hair types—including color-treated hair, and especially for individuals with curly hair. The Curl Quenching Conditioning Wash is unlike others of its kind. Instead of the traditional formulation of two-in-one products that boast a shampoo base with little conditioning ingredients, Curlsmith’s option is "a conditioned base with little cleansing ingredients."
The conditioning co-wash works miracles on smoothing and detangling unruly hair. Its creamy texture seamlessly nourishes and uplifts. The naturally derived Curlsmith Curl Quenching Conditioning Wash boasts a gentle experience and does not strip away natural oils.
The ingredient list includes avocado, coconut, and sunflower oils, shea butter, the Resurrection flower (also known as Rose of Jericho) which is known for its moisture-retention properties, Andiroba, along with Aloe, Sage, Rosemary, Pepper, and Basil extracts which are known for their antioxidant properties.
Cruelty-Free Conditioning Co-Washes
Curlsmith’s Shampoo Gently Cleanses the Hair and Scalp
Trend Themes
1. Cruelty-free Hair Products - The demand for environmentally-friendly, cruelty-free hair products is on the rise, offering an opportunity for innovative brands to capitalize on this trend.
2. Conditioning Co-washes - As consumers want more from their hair products, conditioning co-washes are becoming more popular as they offer a 2-in-1 solution, providing an opportunity for brands to create unique formulations.
3. Naturally-derived Ingredients - Consumers are increasingly seeking out naturally-derived ingredients and brands that tout their use, offering an opportunity for innovative brands to cater to this demand.
Industry Implications
1. Hair Care - The hair care industry has the opportunity to cater to consumer demand for environmentally-friendly, cruelty-free and naturally-derived hair products.
2. Beauty - Beauty companies can cater to consumers seeking environmentally-friendly, cruelty-free and naturally-derived hair care products.
3. E-commerce - With the rise in popularity of cruelty-free and naturally-derived hair products, e-commerce platforms have the opportunity to provide consumers with a diverse range of options that may not be available in traditional retail stores.