The Concepts x Canada Goose jacket is unlike any Canada Goose product on the market. Concepts opened its first store in 1996 in Cambridge, Massachusetts and quickly grew into a large cult phenomena. Highlighting street and skate culture, Concepts is a boutique brand marketing to 'hipsters'. Combining the warm technology of Canada Goose and skate culture of Concepts, the jacket resembles what your local Canadian skateboarder would wear.
Retailing for $850, the hip-length jacket will be sold both in-store and online starting December 13th. The jacket is complete with a two-way locking zipper, brushed tricot chin guard and 3M reflective detailing on the dual-branded patches on the left sleeve. A detachable hood is lined with Arctic fox, which is itself removable, is also available.
Skate Culture Parkas
The Concepts x Canada Goose Collaboration Resembles the Cult Store
Trend Themes
1. Skate Culture Fashion - There is an opportunity for clothing brands to combine skate culture with high-end fashion products.
2. Limited Edition Collaborations - Creating limited edition collaborations with boutique brands can create a new customer base for established brands.
3. Specialized Apparel Technology - Developing specialized clothing technology can create unique products that are highly desirable to consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can expand by marketing to niche groups such as the street and skate culture community.
2. Outdoor Apparel - Outdoor apparel companies can utilize high-end technologies and materials to create urban apparel that is comfortable to wear while still keeping customers warm outside.
3. Skateboard Industry - Skateboard companies can create limited edition collaborations with high-end brands to broaden their target audience.