Nike introduces its new Con Mi Familia collection, which honors Mexico's Día de Muertos. The special capsule is comprised of limited-edition looks detailing popular silhouettes including the Dunk Low, the Air Max 1, the Nike Blazer Mid, and the Air Jordan 1.
It is also joined by a series of apparel options to honor the connection between family members -- both alive and passed. It is now available to shop and each design is detailed with symbols that are meant to represent the emotions that come with the stages of grief including deep sorrow and love. This can be seen in the form of the hummingbird as a representation of souls attempting to reconnect with the living.
Family Ties-Inspired Dynamic Footwear
Nike Presents its Celebratory Con Mi Familia Series
Trend Themes
1. Celebratory Footwear Collection - Nike presents its Con Mi Familia series to honor Mexico's Día de Muertos with limited-edition looks and symbolized emotions.
2. Family Connection Apparel - Nike introduces a series of apparel options to honor the bond between family members, incorporating symbols representing grief stages.
3. Symbolic Design Details - The Con Mi Familia collection by Nike features designs with symbols that portray the emotions of deep sorrow and love, emphasizing the stages of grief.
Industry Implications
1. Fashion and Footwear - The Con Mi Familia collection from Nike disrupts the fashion and footwear industry by incorporating limited-edition designs and meaningful symbolism.
2. Apparel - Nike's family connection apparel disrupts the apparel industry by emphasizing the importance of family bonds and representing grief stages through symbols.
3. Art and Design - The symbolic design details in Nike's Con Mi Familia collection create disruptive innovation opportunities within the art and design industry by showcasing emotions through visual elements.