Jeremy Rotsztain‘s ‘Obsession’ series is a computational imaging project that adjusts pet photographs that the artist finds on Flickr and presents them in an abstract manner, which also spotlights some technological overlaps.
The series of photographs has been adjusted through animations made in C++ using the openFrameworks library. Each image is color-blocked and reductive, but the subject-matter is still recognizable.
The main idea behind the project is to document the obsessive behaviors pet owners demonstrate. Parents and pet owners are very similar in this sense. In both cases they indulge in ceaseless photo shoots and social media updates on their beloved miniatures. Most pet owners and some parents go even further and develop a strange ambition to make their kids and pets Internet celebrities, which is the kind of obsessive behavior that Jeremy Rotsztain focuses on in this project.
Digital Pet Art
The Computational Imaging Art by Jeremy Rotsztain Looks at Pet Obsessions
Trend Themes
1. Computational Imaging - Disruptive innovation opportunity: Develop new algorithms and software to create unique and abstract images from traditional photographs.
2. Pet Obsessions - Disruptive innovation opportunity: Create platforms or apps that cater to pet owners' obsessive behaviors, such as photo sharing and social media updates.
3. Internet Celebrity Culture - Disruptive innovation opportunity: Explore ways to monetize the trend of making pets and children internet celebrities, such as creating influencer marketing campaigns specifically targeted towards this niche.
Industry Implications
1. Photography - Disruptive innovation opportunity: Incorporate computational imaging techniques into traditional photography equipment to offer unique and artistic options for photographers.
2. Social Media - Disruptive innovation opportunity: Develop social media platforms or features that cater to pet owners' desire to share photos and updates of their pets.
3. Marketing and Advertising - Disruptive innovation opportunity: Create new marketing strategies and campaigns to tap into the Internet celebrity culture surrounding pets and children.