Ladies, you know you have the most fun when you let loose with your girlfriends, and the Complot SS11 lookbook captures this bonding time perfectly. Yet even though they seem to be having the time of their lives, it's the fashion that catches my eyes.
The Complot SS11 collection features a mishmash of everything from army jackets to high-waisted polka-dot skirts. According to Life Lounge, it was "inspired by rock, films and plastic art." I can definitely see that.
Chummy Fashion Collections
The Complot SS11 Lookbook Shows Girl Bonding Time
Trend Themes
1. Friendship-inspired Fashion - This trend revolves around fashion collections that showcase a bond between girlfriends, offering opportunities for fashion brands to integrate literary and artistic references into their collections that promote friendship and unity among women.
2. Eclectic Fashion Mixes - Fashion designers can explore a diverse combination of clothing styles to create collections, featuring an instinctive, creative, and impulsive approach that can appeal to women who want to add more uniqueness and boldness in their fashion style.
3. Multi-concept Fashion - The trend of creating clothing lines that feature an array of inspirations, such as film, music, art, and literature, combining diverse cultures and styles, offers designers the opportunity to push their creativity and create bold and innovative fashion statements.
Industry Implications
1. Fashion - Fashion brands can incorporate more art and literature references into their upcoming collections, to create more meaningful and impactful stories that resonate with women, inspiring a bond and unity between them.
2. Design - Designers can showcase their talent and creativity by creating unique fashion collections that feature different styles, references, and elements, appealing to customers who want to stand out from the crowd and express their distinctiveness through fashion.
3. Marketing - Marketers can create campaigns that celebrate diversity, creativity, and uniqueness, embracing new and alternative fashion styles, and promoting a message of unity and friendship, encouraging women to express their individuality and personality through fashion.