Fall-Ready Logo-Adorned Apparel

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COMME des GARÇON and Stüssy Join Forces on a FW21 Capsule

Iconic fashion labels COMME des GARÇON and Stüssy join heads as the two design a special collection of apparel in collaboration to welcome the Fall/Winter 2021 season. The two launch minimally designed items for the range, with a muted palette of black and white predominantly.

The item that leads the entire capsule is the solid black coach jacket made with nylon materials. On the left side of the chest sees co-branding details that nod to both contributing efforts and the same detail follows onto the back of the jacket. This is applied with white text for a tonal contrast and this is followed by a hooded sweater in gray and features branding at the chest and back.
Trend Themes
1. Minimalistic Fall/winter Apparel - There is an opportunity to create a disruptive innovation by designing minimalist yet fashionable Fall/Winter apparel.
2. Branded Collaborations - There is an opportunity to create a disruptive innovation by collaborating with other brands and creating branded collections.
3. Muted Color Palettes - There is an opportunity to create a disruptive innovation by experimenting with muted color palettes in apparel.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of this trend by designing similar minimalist and branded collections for the Fall/Winter seasons.
2. Athletic Apparel Industry - The athletic apparel industry can explore similar collaborations with other brands and create minimalist branded collections for the Fall/Winter seasons.
3. Outerwear Industry - The outerwear industry can experiment with muted color palettes and create minimalistic yet stylish jackets for the Fall/Winter season.

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