In an effort to make the Comic Sans typeface more likable, a pair of creatives introduced a new but very similar font. Created by Declan Byrnes-Enoch and Michael Kleinman of James H. Goldberg Deskwear Collection, Comic Spurs "aims to rehabilitate the world's most reviled font."
Noting that the Comic Sans typeface used to be an ironic and funny choice to designers, the "anti-establishment establishment" corrupted it. With words like artisanal and bespoke being thrown around to the point they no longer have any real meaning, Byrnes-Enoch and Kleinmann hope to combat this fakeness with a joke font.
Comic Spurs offers designers the opportunity to fight back as it has value both comedy-wise and esthetically. The new font is regular Comic Sans, but with spurs added on to make it look hand drawn.
Rehabilitative Funny Fonts
Comic Spurs Aims to Dispel Hatred Towards the Comic Sans Typeface
Trend Themes
1. Typeface Rehabilitation - Designers and creatives are exploring ways to rehabilitate and reinvent widely disliked fonts, presenting opportunities for unique branding and identity for individuals and companies alike.
2. Humor in Design - Designers are leveraging humor and wit in their work to combat the overuse and abuse of style trends and bring joy and personality to their designs.
3. Custom Fonts - The trend towards custom, unique fonts is growing as individuals and businesses seek to differentiate themselves and connect with customers in new and creative ways.
Industry Implications
1. Graphic Design - This trend presents opportunities for graphic designers to create unique and personalized branding for their clients through custom fonts and experimental design techniques.
2. Marketing and Advertising - Marketers and advertisers can leverage humor and personality in their campaigns, using unique and unconventional fonts to differentiate their messaging from competitors.
3. Technology - As the trend towards custom fonts grows, there may be opportunities for tech companies to create platforms and tools that make it easier and more accessible for individuals and businesses to create their own unique fonts.