TOMBOGO introduces the new Comfort Zone collection that is super cozy for the colder seasons of the year. The capsule is made up of sherpa fleece designs in response to what is now recognized as 'the new normal.' The brand showcases the designs through a lookbook that is set in Topanga Hills, California in a remote cabin.
The cabin was designed by Adrien Bourguignon, a French filmmaker. Some of the standout items in the range include the sherpa fleece jackets that have detachable sleeves for versatility, the convertible cargo pants that can turn into shorts, and more. Both of these notable designs have branding details such as the red TOMBOGO tags and functional zipper enclosures.
Ultra Cozy Sherpa Apparel
TOMBOGO's Comfort Zone Collection Prepares for Cold Winters
Trend Themes
1. Sherpa Apparel Trend - The rise in popularity of ultra cozy sherpa apparel presents an opportunity for brands to innovate and create even more comfortable and functional designs.
2. Versatile Design Trend - The trend towards versatile and convertible designs, such as detachable sleeves and convertible cargo pants, offers an opportunity for brands to create multi-functional apparel that can adapt to a variety of situations.
3. Remote Lookbook Trend - The use of remote locations for lookbooks can create a unique and immersive experience for customers, providing an opportunity for brands to showcase their designs in new and innovative ways.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend towards ultra cozy and versatile apparel, creating new and innovative designs that prioritize both comfort and functionality.
2. Outdoor Apparel Industry - The demand for apparel that can adapt to a variety of outdoor activities presents an opportunity for the outdoor apparel industry to create versatile designs that can keep consumers warm and comfortable in any environment.
3. Marketing Industry - The use of unique and immersive locations for lookbooks presents an opportunity for the marketing industry to create memorable brand experiences that engage and excite customers.